Write a Reach email in Zyntra OS, step by step

Where

Reach › Channels › Emails

Who

Anyone allowed to create Reach channels.

Press + New email.

Under Email details, type the Subject the lead reads and the Internal name your team sees in the lists. Choose the Language, and an Email template to start from if you have one.

Write the text under Email. Fields you can use lists what is filled in for each lead, such as {lead_name}. Every Reach email carries {unsubscribe_link}, so its reader can stop them.

Under Asset to share, choose a file if the email carries one. Each person gets a download link of their own, to the version of the file sent to them. See Reach assets.

Open Advanced for the From name, the Reply-to address and a BCC address. Emails go out from your company's sender address; it is set in Settings, not typed here.

Press Save. The email opens.

An email's form: its subject, name, language and text

An open email shows how many were Sent and how many were not, how many were Delivered, Read and Clicked, its details and its text.

Part	What it does
Preview	Show it as this lead would read it: choose a lead and read the email with that lead's details filled in.
Send a test	Sends the email once to Your own address, or type one. It needs the right to send a test.
Send log	Each email that went out: To, What happened and On. View what was sent shows it exactly as it went.
Not sent, and why	Each email that did not go, with its reason.
Copy	A new email that starts as this one.

An email opened: its counts, its details and its text

The reasons an email is not sent:

It says	Because
Not sent — unsubscribed	The person pressed the unsubscribe link in an earlier Reach email.
Not sent — the address bounced	Mail to that address came back for good.
Not sent — the person complained	The person reported the email.
Not sent — on the suppression list	Someone added the address by hand. See Who Reach does not write to.
Not sent — opted out of marketing email	The lead said no to marketing email.
Not sent — no address	The lead has no email address.
Not sent — no sender address is set for this company	The company's sender address is still empty.
Not sent — the asset it carries is archived, unpublished or has no file	The email waits until its asset is back.

Nothing is sent from this screen by itself. An email goes to a lead when a campaign reaches its step Reach: send an email. See Build a campaign's steps.

Write a Reach email

Questions

Where is “Write a Reach email” in Zyntra OS?

Who can use “Write a Reach email”?