How Reach works

Segments say which leads you mean. A segment is a saved question about your leads.

Components are what a campaign shares: files (Assets) and website forms (Forms).

Campaigns take the leads of a segment through steps you build.

Channels hold the emails, text messages and WhatsApp messages Reach sends.

Points and Stages mark how far each lead has come.

Reports show what happened, and Settings hold the lists Reach works with.

The overview

Choose the period at the top: This week, This month, Last month, Last 3 months, This quarter, Last quarter, This year or Last year. ↻ Refresh counts again.

The cards count the Running campaigns, the Leads that entered a segment, the Emails sent, the Conversion rate, the Segments and the Reach points given. Press a card to open what it counted.

Part	What it shows
Lead stats	The leads created and converted, by day.
Segment breakdown	The leads created in the period. Each lead is counted once, under the first segment it entered.
Email engagement	How many emails were delivered, read and clicked.
Points snapshot	The points given and taken away.
Recent activity	The last things done in Reach. View all in the audit trail opens the full list.
Upcoming in the next 30 days	What ends or resumes soon.

The Reach overview: the period, the cards and the parts under them

The second view, Flowrica Insights, lists what Flowrica noticed in Reach.

Flowrica on this screen

Press Guide me and Flowrica points at each part of the screen. She can make a segment or a campaign with you, one question at a time. Nothing is saved until you press the form's own button.

Reach: campaigns to your leads

How Reach works

The overview

Flowrica on this screen